The NAM and The Manufacturing Institute are launching the Yellow and Red Ribbon Initiative today to encourage vaccinations against COVID-19. Here’s what you need to know to get involved.
What it means: The ribbon is designed with two colors: yellow, which shows that we support one another, and red, which signifies that we care for one another. Wearing or displaying yellow and red ribbons is intended to serve as a sign of support for COVID-19 vaccination and a signal that you have been personally vaccinated.
Why do it: “It’s the same philosophy behind ‘I Voted’ stickers,” said NAM President and CEO Jay Timmons. “Seeing that others have been safely vaccinated sends a powerful message to those who have not yet made the decision to get their shot.”
What you can do: You can wear the ribbon to work or out in public, or in your social media profile pictures. If you’re an employer or run a vaccination site, you can make the ribbons available to those who get their shot.
How to get your pins: The NAM and the MI are producing yellow and red pins to distribute to workers, families and communities and have developed tools such as bilingual social media, email and newsletter copy and posters to support distribution.
- Bulk orders can be made online here. The NAM and MI are also encouraging a grassroots effort in communities nationwide, urging people to make ribbons at home, find them online or locate them at a craft store.
What we’re building on: Getting manufacturers and Americans their COVID-19 vaccines is a key step toward ending the pandemic. See how the NAM and MI are working to get that done through its “This Is Our Shot” project.