Case Study: Social Justice Campaign – Arconic
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Arconic has committed to being cognizant and supportive of social issues both internally and externally as they consider their place in the global social justice dialogue. To initiate action, CEO Tim Myers brought together various leaders and departments including his management team, HR, Communications, and the Arconic Foundation to develop a program called Grow Together. The purpose of Grow Together was two-fold: First, to spur action among employees as part of a collective initiative which would lead to individual employees learning about or taking action on social justice issues in a way that was appropriate for them personally. Second, the program sought to support nonprofit organizations aligned with Arconic and Arconic Foundation’s social equity values.
Grow Together launched in August of 2020. From August-November, employees could choose to take one of three types of actions: learning, donating, or volunteering. For each action taken and recorded via a survey, Arconic Foundation would pledge a donation of $25 to each of six selected nonprofit organizations.
To select the six nonprofit organizations, each of the company employee resource groups (ERGs) coordinated with Arconic Foundation to identify a nonprofit organization to receive the pledge donations. Each of the organizations also presented a webinar to Arconic employees to share more about their respective missions and how to get involved.
Initially, Arconic set a goal of 2,000 collective actions. Arconic employees exceeded that goal and the final contribution was $60,000 to each organization for a total of $360,000.
- COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION (DEI) MUST GO BEYOND A SINGLE PROGRAM.
- DON’T UNDERESTIMATE THE VALUE OF INDIVIDUAL EMPLOYEE CONTRIBUTIONS AND ACTIONS TO COMPANY’S OVERALL DEI STRATEGY.
- GET CREATIVE WITH THE TYPES OF COMMUNICATION AND ENGAGEMENT STRATEGIES THAT ARE DEPLOYED THROUGHOUT THE PROGRAM.