-  Americans maintain remarkably consistent views on the importance of manufacturing despite year after year of economic turbulence, according to a new survey from Deloitte and The Manufacturing Institute, with 86 percent of respondents believing that America’s manufacturing base is “important” or “very important” to their standard of living.

Most notably, when respondents were asked if they could create 1,000 new jobs in their community with any new facility, they ranked manufacturing at the top of the list – ahead of energy production facilities, technology development centers, retail centers, banks or financial institutions and a host of others. Moreover, 79 percent of survey respondents say a strong manufacturing base should be a national priority.

“There is an unfortunate disconnect, however, between respondents wanting manufacturing jobs in their community and pursuing those very job opportunities for themselves,” said Emily Stover DeRocco, president, The Manufacturing Institute. “Survey results reveal that only one-third of parents would encourage their child to go into manufacturing, which translates into a major workforce pipeline issue. This, in turn, becomes a U.S. manufacturing competitiveness issue because we know that an educated and skilled 21st century workforce is the most important factor behind innovation and business success. As the industry faces major ‘boomer’ retirements, a shortage in the supply of new talent will directly impact a company’s ability to thrive and expand in the global economy.”

2011 Public Perception Press Release
2011 Public Perception Report

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