Angel Kraemer
Lead Designer Ashley Furniture's Arcadia Mfg
Ashley Furniture Industries, Inc.

“I am passionate about manufacturing because manufacturing enables us to make products for a large amount of people, at affordable prices and accomplish high quality. Being able to reduce cost, improve quality and increase speed to the consumer is the perfect blend of attributes that make a designer’s product successful.” 

Angel’s career with Ashley Furniture has taken her to factories around the world to study advanced design and production processes. After serving as a product designer for bedroom furniture manufactured in Ashley’s Arcadia facility, Angel was promoted to a design/merchandising position and moved to China where she oversaw the initial design and product direction for the company’s first HomeStore in the country. Following her return to the U.S., Angel was promoted to Lead Designer in the Arcadia facility’s Case Goods design team, which has been involved in some of the largest product launches in Ashley’s history. In 2016, Angel designed the highest selling bedroom group to date. Today, she leads a team that has designed one of the company’s largest product launches ever—the Urbanology collection.

Angel is passionate about continuous improvement and has been involved in many leadership programs to help her and her team address manufacturing challenges, set goals and grow their personal and professional relationships. In addition to her involvement in Ashley’s onboarding program for new employees, Angel is active in training individuals outside of her department. Angel’s contributions to team and staff development were recognized by the company with a Silver Award in 2016.

Beyond her role as Lead Designer, Angel is actively involved in product design research, training, marketing, mentoring vendors and speaking at college career fairs to promote industrial design careers. With every new product launch she trains more than 400 members of Ashley’s salesforce, challenging them to think from a consumer perspective. In addition to mentoring all new designers, Angel mentors cross-functionally, working with other teams to focus on collaboration, increase efficiencies and reduce costs.

Angel lends her time to the community by volunteering at her church and at charitable events such as Ashley for the Arts which benefits 30 non-profit organizations. As a member of the Color Marketing Group, she also attends regional meetings and events to research and analyze color trends that will influence the future of design.    

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