Joan Maxwell
Regulator Marine Inc.
Edenton, NC

“There's always something new to learn and do -- new materials, equipment, and ideas. In every step opportunities exist to interact with employees, dealers, and customers - to problem solve - to improve. Continuous improvement insures the viability of the company long term, providing in Regulator's case jobs in a small rural community.”

In 1988, Joan and her husband, Owen, founded Regulator Marine. They built the first Regulator with a few employees in an abandoned A&P grocery store.  Together, she and her husband towed the first Regulator, the iconic 26 footer, up and down the east coast from New England to the Florida’s Keys drawing some interest and much rejection.  Over time, Regulators were built and sold and the brand is now one of the most respected and cherished in the industry. 
During 2008 when many boat manufacturers were closing their doors, Joan led the company to be more safety and quality driven and expanded Regulator’s network of dealerships. She transitioned Regulator Marine from a job shop process that was typical for the industry at that time to a highly sophisticated lean manufacturing process that has now become a model for today.  Through her leadership the company’s lean production process received North Carolina’s Department of Labor’s top safety award, the North Carolina Star, and qualified Regulator Marine with ISO 9000:2008 certification. 
Joan demonstrates and demands from her leadership team a high level of integrity and positive modelling. Her service extends beyond Regulator to the local community.  Through the company, Joan supports many local organizations including the Boys & Girls Club, Edenton-Chowan Food Pantry, Habitat for Humanity, Open Arms Christian Ministry, Fellowship of Christian Athletes, the local churches, schools and athletics striving to give 10% of Regulator’s profit annually to the community. She also established a Volunteer Program at Regulator Marine which pays employees their regular wages during working hours while they are providing their time and services as volunteers to various local organizations of their choosing. 

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