Lori Heino-Royer
Director, Business Innovation & Project Management Office
Daimler Trucks North America
Portland, OR

“My career in manufacturing has been more rewarding than I ever imagined. The issues are complex and require collaborative efforts to solve. There are so many different areas to explore with endless opportunities. Find a place to jump in and get involved.”

Over the last three years Lori has led the Road to Leadership initiative at Daimler Trucks North America. Originally intended primarily as a continuous improvement program, Lori used this program to not only achieve ongoing positive financial impacts at 140% of target, but also as a springboard to launch a series of innovation initiatives that have changed the outlook and culture of Daimler Trucks North America.
In the truck manufacturing industry, Lori has excelled by establishing herself as an innovator within the business and as an advisor to the company’s president and CEO.  She is sought after as a leader, an innovator, and a mentor. She attributes her success to her approach of challenging long-held norms and beliefs to propel the organization to the future and by building strong relationships across the company and its business partners.
Long known as a company built on product innovations, Daimler Trucks North America has placed a new priority on innovative thinking in business practices. Leading that effort, Lori has established the Idea Foundry, a new Innovation Center for the company. There, in a creative space, teams from different areas of the company meet to brainstorm and collaborate in new exciting ways.
Daimler Trucks North America LLC, headquartered in Portland, Oregon for over 70 years, is the leading heavy-duty truck manufacturer in North America. It manufactures, sells, and services commercial vehicles under the Freightliner, Western Star, Detroit, and Thomas Built Buses nameplates. Daimler Trucks North America is a business unit of Daimler AG, the world's leading commercial vehicle manufacturer.

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