In January 2011, The Manufacturing Institute announced a new national strategy to boost manufacturing business revenue across the United States. The Growth Initiative enables small, medium and large manufacturing companies to more effectively grow their businesses through access to online business growth development skills training. Participating companies have been rolling out carefully designed Growth Initiative Sales Campaigns, based on an affordable online training curriculum delivered through their local manufacturing associations and organizations.
The Growth Initiative is a cutting-edge online training program at the heart of a series of business development campaigns developed by the Institute in partnership with the Florida-based management consulting firm, Growth Development Associates (GDA). GDA provides sales and management training services online, via a curriculum of engaging mobile apps, along with highly interactive classroom environments. Internationally recognized for their ability to customize training programs across a myriad of industries, GDA plays a key role in The Growth Initiative with sales training programs featuring manufacturing industry examples, practical applications, and video illustrations.
The Growth Initiative program is simple and straight-forward. The Manufacturing Institute has recruited local manufacturing associations and organizations nationwide. These participating associations have made these training programs and their associated sales growth campaigns available to their members and member prospects. Member manufacturing companies will then have access to interactive web sites, landing pages, forums, pre-recorded webinars, and a series of 90-Day business growth campaigns. Even if your company does not have “sales people” this program is helpful because everyone that interacts with customers in your organization should have the ability to understand a customer’s needs and the Growth Initiative is the key.
For more information or to sign up for The Growth Initiative, please visit http://mi-gda-growthinitiative.com/